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Increase Gifts From Your Online Advocates
How to use after-action popups (an image or video that floats on top of a web page, dimming out the rest of the content) to transform your advocate’s actions into money.
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The Millennial Way of Charity
Millennials want to connect to a cause they believe in and expect transparency, sophisticated storytelling and technical savvy from nonprofits. Many will also volunteer and lend the force of their own social networks to spread the word.
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Mobilize Everyday Influencers Around End-of-Year Giving
Your supporters are worth more than their own donations. They are agents of change who can promote your cause by leveraging their own social networks.
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Powerful Segmentation Ideas for Year-End Campaigns
Segmenting your email list to deliver the right message to the right audience will help you get – more new donors, more renewals, more monthly donors and higher average gifts.
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Showcase the Best Tweets to Increase Impact
Twitter Moments are curated tweets collected into a story, and a great way to showcase the best tweets about your event or campaign.
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4 Ways to Reduce Churn With Email Campaigns
Getting email campaigns right is worth your time.
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Are Your Donors Lapsed or Neglected?
It’s never too late to reactivate your lapsed donors — if you’re sincere about it.
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3 Most Boring Words in Fundraising Appeals
The most overused, most boring and least useful words that should not be used in fundraising appeals.
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How to Write Headlines That Pull Reader Into Your Fundraising
Headlines should reveal something of interest, not merely label a situation.
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Storytelling Through The Eyes of a Donor
Have you ever invited your donors to share their perspective, to step up and be an ambassador for your organization?
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The New Email Metric You Might Want to Try
A new way of looking at data to calculate the rate of “highly engaged” people who care about the content and open your email newsletters at least half the time.
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Hispanic America: A Fundraising Market 55-Million Strong
For nonprofits, these are astounding numbers—not just because of the enormous volume, but because Hispanic donors are generous. Research by Russ Reid indicates Hispanic giving closely matches that of Caucasians.
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5 Direct Mail Controls and Why They Still Work
Read about time-tested strategies and appeals that have driven the most customer and donor response, and why these stand firm against whatever competition is thrown against it.
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Getting Started with Mobile Fundraising
Almost everyone has a mobile phone these days and that includes your donors. Before you get knee-deep into year-end fundraising season, take some time to get up to speed with mobile fundraising.
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5 Creative Ways to Engage Supporters With Instagram Stories
Instagram Stories create an extra layer of visibility for your nonprofit (when you need it), but last only for 24 hours, so it’s important to get it right.
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Donor Asks, ‘Do You Miss Me?’
The donor made a $5,000 pledge, payable at $100 a month. She stopped giving, and the organization said nothing! This is an amazing story of ignorance and neglect.
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