Communications
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Are Your Donors Lapsed or Neglected?
It’s never too late to reactivate your lapsed donors — if you’re sincere about it.
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3 Most Boring Words in Fundraising Appeals
The most overused, most boring and least useful words that should not be used in fundraising appeals.
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How to Write Headlines That Pull Reader Into Your Fundraising
Headlines should reveal something of interest, not merely label a situation.
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Storytelling Through The Eyes of a Donor
Have you ever invited your donors to share their perspective, to step up and be an ambassador for your organization?
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Say Thank You Like You Mean It
Thanking donors often takes a back seat in fundraising campaigns. But you can rise above the mediocrity and thank your donors like you mean it.
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Unintended Consequences of Volunteering
Volunteering, in addition to the great feeling that comes with “giving back,” can have real positive consequences in terms of career and connections.
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Why You Need to Lead Your CEO on Fundraising
CEOs are pulled in many directions that are not fundraising related, and majority of them want someone to lead them on major gifts and fundraising.
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Grantmakers and Nonprofits Should Collaborate for Success
Grantmakers and nonprofits can face today’s pressing social issues only if we break down the walls between us and see each other as partners on the same side.
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The New Email Metric You Might Want to Try
A new way of looking at data to calculate the rate of “highly engaged” people who care about the content and open your email newsletters at least half the time.
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Eliminate Wordy Phrases from Your Writing
We’ve all read those fundraising appeals that seem to have smart ideas, but on closer look they just have a lot of words. Replace these wordy phrases with their concise alternatives.
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5 Direct Mail Controls and Why They Still Work
Read about time-tested strategies and appeals that have driven the most customer and donor response, and why these stand firm against whatever competition is thrown against it.
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Getting Started with Mobile Fundraising
Almost everyone has a mobile phone these days and that includes your donors. Before you get knee-deep into year-end fundraising season, take some time to get up to speed with mobile fundraising.
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Charities Urged to Tailor Data to Needs of Staff, Donors, and Others
Nonprofits need to put data into context. Donors want to know that your organization understands the answers to ‘Why are you doing what you’re doing, and what do you know about that progress?’
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5 Creative Ways to Engage Supporters With Instagram Stories
Instagram Stories create an extra layer of visibility for your nonprofit (when you need it), but last only for 24 hours, so it’s important to get it right.
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Donor Asks, ‘Do You Miss Me?’
The donor made a $5,000 pledge, payable at $100 a month. She stopped giving, and the organization said nothing! This is an amazing story of ignorance and neglect.
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The Secret to Building Empathy in Your Nonprofit Stories
The last thing you want to do is hit publish on a story you know is lacking in emotional power. Great storytellers will always pay attention to the emotional journey of their audience; not just the hero’s journey of their
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