Communications
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Top 5 Nonprofit Email Newsletter Mistakes
Email newsletters take time and effort, and often aren’t as effective as they could be. Make sure your time is well spent by avoiding 5 common mistakes.
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Promoting Your Organization with Hashtags
By following a few best practices, you can harness the power of hashtags to promote your organization on social media.
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At Your Next Board Meeting Wow Your Members With a Fundraising Results Infographic
With spreadsheets and tables filled with data, it can be hard for your members to give much attention to what you are saying. Compel them with attractive charts and graphs to gain more retention!
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To Get Me from Passive to Active – Make Me Feel Something!
As nonprofits, there is pressure to not use very strong language to avoid controversy or bias. However, no controversy = boring. Learn how emotion is key through Campbell’s terms.
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Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability
Kylie Hutchinson discusses the importance of promoting nonprofit program sustainability in the context of marketing.
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Two Ridiculously Simple Major Donor Cultivation Strategies
What kind of major donor cultivation strategies do you think work the best? Gail Perry breaks down the challenges of having conversations with prospective donors.
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Opening the Door to a Major Gift Prospect: The Advice Visit
Opening the door to a major gift prospect can be a challenge. You may have a large prospect list at hand, however this can be ineffective without a successful approach which Gail Perry covers in this article.
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Let Go and Freshen Up
Tips on nonprofit “spring cleaning” for your data and messaging from Ann Green.
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Peer-to-Peer Fundraising Top Tips: Perfecting the Process
Nonprofit marketer Abby Jarvis offers advice on how to refine and maximize your peer-to-peer fundraising campaign.
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We Want You Back! How to Re-Engage Inactive Email Supporters
Insights and strategies for planning a campaign to re-engage your nonprofit’s email subscribers.
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Raise More Money with Monthly Gifts
A strong recurring gift program can help your nonprofit yield greater annual giving. Ann Green discusses the benefits of monthly giving and shares her top tips.
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When is the Best Time to Rebrand?
Is your nonprofit considering re-branding? Sarah Durham offers advice on how to determine whether or not your organization is ready.
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Six Ways to Connect People to Your Cause Through Social Media
With endless possibilities to connect with people through social media, here are some of the best tactics to reach people of different ages and backgrounds to inspire them about your cause:
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3 Ways to Hire & Retain the Best Nonprofit Communicators
Expert Sarah Durham shares strategies for hiring and retaining top nonprofit communications talent.
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Let Your Donors Know How Much You Appreciate Them
Holidays are the best time to get your donor’s attention. With Valentine’s Day arriving fast, this is the perfect opportunity to show your appreciation for donors and a great way to stay in touch with these people.
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Are you saying thank you like you mean it? Taking your donor from first-time to lifetime.
Getting major donors seems to be the goal of many, however we must ask ourselves — how will this benefit us in the long run? Fundraising isn’t about asking rich people for money, but turning a first-time donor into a
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