Articles
Back to homepageAltruism or Social Pressure? Why People Really Give
Donating to simply feel good isn’t the whole story behind why people give. Like most everything else with people, motivation to give is tangled up in the sea of social relationships.
Read MoreHow to Create a Donor-Centered Fundraising Letter
Are you getting ready to write your year-end fundraising letter. Read tips on how to nail your year-end letter by making it donor-centric.
Read MoreThe Power of Handwritten Notes
In today’s digital world we sometimes forget that small gestures like hand written notes go a long way. These notes can be written to inform your donors of leadership changes, or simply to say thank you for donating.
Read MoreGet Buy-In for Your Volunteer Program and See it Grow
Facing challenges getting buy-in from leadership or co-workers to build a volunteer program? Elisa Kosarin from Twenty Hats debunks three popular myths on getting buy-in, and how to reframe conversations to achieve your goals.
Read MoreFor Fundraising Success-The Secret is in the Plan
What is the fundraising potential for smaller nonprofits and how can these organizations expand individual donor programs to see an increased level of success? A guide to fundraising success is here for you.
Read MoreHarness the Power of Tiny Asks to Retain Donors
Asks need not always be for donations, tiny asks can be effectively used to build relationship with donors and retain them from year to year.
Read MoreInside Goodwill’s #LaborofLove Campaign
The Labor Day Weekend not only symbolizes a great holiday, but all of the accomplishments Americans participating in the labor force have achieved socially and economically. Goodwill launched the #LaborofLove Campaign last week. Beth Kanter gets the inside scoop.
Read More5 Ways Board Members Can Boost Year-End Fundraising
Trying to boost year-end fundraising way above your goal? This is the post for you. Gail Perry discusses how board members can complete some easy jobs to meet and further exceed your fundraising goal approaching this fall.
Read MoreWhat’s In My Mailbox: The 12-Touch Portfolio
Consider your lifetime relationships that lead to monthly giving, major gifts, and legacy gifts. How are you building these relationships? How are you maintaining them? Are you letting your supporters know the impact they’re making?
Read More25 Questions to Ask to Get the Story
Organizations can inspire donors by telling stories about the impact of their work. And in order to tell a rich and interesting story, the key lies in asking the right questions. Here are 25 questions that will help you prepare for your next story interview.
Read MoreUltimate Guide to Convert Event Attendees Into Donors
Think you got a break with a stand-alone event? Think again. Plan ahead and build-in “what’s next” in your event timeline to remain connected, and build relationships with your new and existing attendees, or else you are falling short of the momentum you created.
Read MoreMonthly Giving Pop-Ups and Do-Nots
Pop-ups work, but they can also have a negative impact on your one-time donations if used incorrectly. Think of the best places to put a helpful pop-up without spamming your website visitors.
Read MoreHow I Saw the Light – Change Your Fundraising Communications Now!
Using social media tools for fund raising seems to be the buzz these days, but are you wondering whether it really helps or is it just another fad? Get some practical advice from Gail Perry and her success with using twitter and .gifs
Read MorePeer-to-Peer Fundraising to Help Grow Your Year-End Giving
Thinking about how to reach new donors? If so, ask yourself, are these people responding to organizations or people? Response to peer-to-peer fundraising is about 25% while response to organizations is between 1-2%. People trust people more than they trust another
Read MoreRaising More From Your Annual Fund: 6 Donor-Centric Strategies
Annual giving is one of the most important aspects in any nonprofits fundraising efforts. Don’t see this as a one-time event to raise funds only, use it to build more meaningful and valuable relationships with your donors that will help with future efforts.
Read MoreDouble the Results of Your End of Year Appeal
Direct mail fundraising can be overlooked at times, however, almost every nonprofit uses some form of it. From annual appeal letters to solicitation letters. Physical mail is still an effective way to raise money from donors – big or small.
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