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Why You Need to Lead Your CEO on Fundraising
CEOs are pulled in many directions that are not fundraising related, and majority of them want someone to lead them on major gifts and fundraising.
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Grantmakers and Nonprofits Should Collaborate for Success
Grantmakers and nonprofits can face today’s pressing social issues only if we break down the walls between us and see each other as partners on the same side.
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The New Email Metric You Might Want to Try
A new way of looking at data to calculate the rate of “highly engaged” people who care about the content and open your email newsletters at least half the time.
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Mid-Level Giving: What Are You Measuring?
Great things happen with solid tracking and performance management.
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