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5 Direct Mail Controls and Why They Still Work
Read about time-tested strategies and appeals that have driven the most customer and donor response, and why these stand firm against whatever competition is thrown against it.
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Getting Started with Mobile Fundraising
Almost everyone has a mobile phone these days and that includes your donors. Before you get knee-deep into year-end fundraising season, take some time to get up to speed with mobile fundraising.
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Charities Urged to Tailor Data to Needs of Staff, Donors, and Others
Nonprofits need to put data into context. Donors want to know that your organization understands the answers to ‘Why are you doing what you’re doing, and what do you know about that progress?’
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